Aiyana Moya

My Work

Throughout my career, I've written blog posts, social copy, landing pages and more for clients spanning industries. Below are just a few examples of some of the campaigns and content I've worked on. 

Central California Alliance for Health (CCAH)

At CCAH, I optimize our member experience, specializing in our digital materials and website design. Here are a few projects I worked on that helped members better understand their benefits and nudged them toward key health actions—while giving the Alliance a measurable lift in engagement and site performance.

What I did:

  • Wrote copy for the Community Impact Report, 
    distributed to partners and state officials.

  • Designed and wrote copy for member-facing webpages that grew total site visitors by 36% and organic search traffic by 20%. 

  • Wrote newsletter articles that boosted CTR 20%, exceeded OpEx targets by 15%, and increased open rates 25% year-over-year. 

  • Created landing page copy for a vaccine campaign that generated 800 sessions and increased time-on-page by 10 seconds
The Beat, our member newsletter
Community Impact Report
I created this landing page for our Vaccine Campaign, which generated 800 sessions and grew session time by 10 seconds.

Lime Scooter

While at Bully Pulpit, my team developed a campaign to regain riders' trust for our client, 


What I did: 

I helped develop a campaign to rebuild rider trust in Lime at the start of the pandemic. I wrote the script for a safety-focused ad, landing page copy, and in-app messaging that reframed Lime as a safe, reliable option.

  • Campaign led to a 25% increase in rider sign-ups. 

  • The ad reached 500K+ people and generated 250K clicks to the landing page.

Website landing page copy and imbedded app copy.
Ad video running across Instagram, Facebook and T.V.

Leafly

During my career at Bully Pulpit Interactive, we worked with the cannabis start-up Leafly. Below is one campaign we worked on for Leafly. 

What I did: 

  • Wrote the press release for Leafly’s Cannabis Guide, earning 15 media placements.
  • Wrote the script and landing page copy, exceeding our web visitor OpEx goal by 30%.

This project combined research, education, and brand storytelling to make a complex topic feel simple and inviting to first-time consumers.
Cannabis Guide
Leafly Cannabis Guide

Epicenter

As a copywriter at the Engine Is Red, I wrote copy wrote for our client Epicenter, an entertainment center with the goal updating messaging to target families and millennials.

My team wrote the script for this commercial, promoting Epicenter as the premier destination for entertainment for both families and millennials.